If you set up GA4 and just clicked through the defaults without paying attention, there’s a good chance you’ve been deleting valuable data every 2 months without even knowing it. Yeah, you read that right. Two months! Google sets GA4’s default data retention period to a measly 2 months, which means any detailed, user-level data (the…
So you’re trying to set up ecommerce tracking in GA4, and you’re probably wondering why something that used to be relatively straightforward in Universal Analytics now feels like you need a computer science degree. I feel you. GA4’s ecommerce tracking is… different. It’s more flexible and powerful in theory, but in practice, it’s also way…
It is July 1, 2023. A big day in the analytics world, since Universal Analytics officially stops collecting data today. Universal Analytics stopps working and you are forced to switch to GA4. For a lot of people, it feels like showing up to work and finding out someone completely rearranged your desk, changed your computer’s…